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Seaport Speech & Feeding
Project type
Branding, visual identity, iconography
Brand Overview
This project presented a unique challenge: while the practice specializes in treating children, the primary target audience consists of mothers seeking supportive, compassionate professionals to help their children develop crucial communication and eating skills during early developmental stages.
Design Approach
We developed a brand identity that balances warmth and softness—reflecting the specialized care they provide—with professional expertise and a touch of luxury. This combination appeals to discerning parents while conveying the high-quality treatment offered.
Visual Identity
Symbolic Elements:
Created graphic elements inspired by a vintage lighthouse theme that connects to the brand name, complemented by supporting icons including small fish, birds, and nautical motifs
Logo Design:
An elegant monogram incorporating all brand initials, framed in a vintage style that conveys both heritage and sophistication
Photography Direction:
Features children in soft colors, gentle patterns, and clean backgrounds, incorporating daily life elements that reflect the therapeutic work and create an approachable, nurturing atmosphere
Brand Positioning
The identity successfully merges luxury lifestyle appeal with the gentle, child-focused nature of the practice, creating trust with parents while maintaining a welcoming environment for young patients.
